Understanding Commercial Janitorial Services

May 16, 2022
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As a professional cleaning service in San Diego, CA, we know that everything you do is an opportunity to create or impact change. That is why it’s so important to have the correct information at your fingertips when developing your company’s marketing plan. Having your janitorial services in effect can help lower operating costs, improve efficiency and productivity, and reinforce a positive reputation with clients.

Here are some essential tips to keep in mind when you’re creating your strategic plan:

  • Start with an audit of your current commercial janitorial services in San Diego, CA. This is the time to take a step back and assess the way your company currently operates. It’s essential to identify a realistic budget that will allow you to reach your goals without overextending yourself or bankrupting your business.
  • Define your audience. Take some time to figure out who you want for customers and how you want to present yourself as a company. Are there certain types of businesses you are looking to attract? Think about what your potential clients value most in a cleaning company.
  • Identify the gaps. What is missing or undervalued in your current marketing plan? You may not be appealing to the customers that you want. You may not be selling your services most effectively. You may not present your company as a brand that people want to work with or buy from. Define where your company needs improvement, and then create a realistic plan of action.
  • Create a marketing calendar. This is where your marketing audit comes in handy. It would help if you had a good idea of what you need to do by when. Now is the time to identify all the tasks and steps involved in making your marketing plan a success, then schedule them into manageable chunks of time.
  • Establish measurable goals for each element of your plan. This is critical if you want to be able to track your progress.
  • Identify your target demographic. This is not the same as defining your audience. Your audience is people you directly interact with and try to convince to buy from you; your target demographic is the people who ultimately make up your audience and directly influence their decisions. For example, a janitorial services company would want all types of businesses as customers, but businesses generally define the target demographic for the company’s marketing efforts.